The Drew and Conner Fritz Foundation was established in 2010 to honor Drew and Conner Fritz while keeping the memory of their father, David Fritz, alive. In September of 2009 David, his wife Dannette and twin boys, Drew and Conner, went for a boat ride on Lake Monona in Madison Wisconsin. The boat had lost control throwing all of them into the water. Fortunately, Dannette, Drew and Conner survived, but tragically David did not make it. The Foundation was set up to help children who have lost a parent still achieve their educational needs by providing them with scholarships. Some of the proceeds of the Motors & Music event are donated to the foundation.